ReleaseWire

One Indianapolis-based company promises to stretch those dollars as far as a brand can drive. EventPro Services, Inc. is changing the way companies tout their brands and their messages, with mobile marketing solutions and mobile business opportunities that save both time and money.

Do social media outreach efforts really produce word of mouth engagement? And if they do, what are the most effective components of social media that should be incorporated into a campaign?

The future of web multimedia technology: with the iphone surfacing as the greatest new integrated piece of technology, what can marketers expect to harness for the future of our multimedia interaction on the web?

Nominations for the 2007 Ethnic Business Awards have opened with a nationwide call for entrants. The Ethnic Business Awards recognise and celebrate the achievements of migrants, each year attracting nominations from all over Australia.

MarketingCrossing offers the largest collection of active marketing jobs in the nation. To make one's job search quicker, more efficient, and user-friendly, MarketingCrossing is backed by a highly sophisticated search engine and hundreds of researchers working 'round the clock to find jobs. The site is a bonus for talented marketing professionals who seek to match their unique career goals and interests to employment opportunities.

As brands and companies look to make bigger splashes at more events than ever before nationwide, it’s becoming increasingly cost-effective to outsource mobile event marketing and mobile event management to companies that specialize in end-to-end mobile marketing solutions.

Can an event marketing tour actually save a company money? If handled correctly, says one Indianapolis company, event marketing management handled by a single end-to-end source can free up significant resources for short and long term marketing programs. The secret lies in creating a complete event marketing solution based on client need; whether for a single event splash, regional tradeshow or national rollout of a marketing message.

According to a survey, only 48 percent accounts for the number of digital printing reproduced at home. Out of the 7.7 billion accounted for digital printing of materials such as brochures, postcards, business cards, and even reproduction of pictures and photos, not even half of that can be attributed to homemade printing. And this is a downhill trend from the 64 percent of the rate that was gotten from the previous year that the survey was made.

Marketing Innovation Group (MIG) have recently launched Data Validator an online data audit and hygiene tool, which enables businesses to undertake their own data cleaning and enhancement using best in class data files. Data Validator has been designed to be easy to use with no expert knowledge of data cleaning required. Combine this with online availability 24 hours a day and businesses really can take control of the process themselves.

The promise of “more” and decades of integrated marketing experience as well as a host of web development and search marketing successes mark the launch of Brandwidth, a new fuller-service agency located in the 465 North commerce corridor.

After the success of the digital version of the Big Red Book 2, Woolworths have commissioned the Marketing Innovation Group (MIG) to generate an 8 page mini iBrochure which will mirror a direct mailing flyer promoting in-store reductions on certain lines that will be distributed within specific weekend newspapers. The online flyer will be distributed via email to Woolworths entire email database and each recipient will be issued with a barcode enabling them to receive the stated discount on the selected items when they redeem this voucher against these products in-store.

Successful writer and online marketer Marige O'Brien (Tracker MO) has just released her first ebook, entitled "Tracker Mo's Bootcamp." This ebook is a compilation of her popular ecourse, which focuses on the basic mechanics of working online.

Web host LiquidNet Ltd. has teamed up with Netcom Consulting, Inc. to offer its webmasters the opportunity to enter the mobile text message marketing field via the recently launched MobileSMSMarketing.com service.

EmploymentCrossing.com, the nation's fastest-growing jobs website, this week launched yet another subsidiary website: EngineeringCrossing.com.

The Big Red Book 2 saw an advance in Woolworth’s multi-channel approach to sales through the commission of an iBrochure, a digital version of the book that allowed customers to browse and purchase from the book online. While adding another string to the Woolworth’s multi-channel bow the Big Red Book iBrochure also provided a unique insight into customer purchasing behaviour through eCRM system linked to the iBrochure.

Global beauty giant Avon has commissioned a range of preview digital iBrochures from the Marketing Innovation Group (MIG). The campaign of three evaluation iBrochures will allow Avon agents to preview, order and provide feedback on new products in advance of their release to market.

Having exhaustively tested The Marketing Innovation Group’s (MIG) iPublisher platform over the past 12 months, The Pier has extended its contract with MIG to provide iBrochures into the future. The iBrochures are distributed to the Pier’s email database and through an animated link on their website home page.

The Marketing Innovation Group (MIG) is pleased to announce, following a detailed review of M and M Direct’s digital marketing activity, they have entered in to a new two year agreement extending the range of services provided by MIG.

Kolbrener, Inc. recently completed the Discovery and Strategy phases of its Brand Evolution ProcessSM for SiteHawk, a company that provides Web-based solutions, software and support for MSDS management and chemical safety compliance. SiteHawk has now contracted Kolbrener to implement recommendations in the marketing and branding consultancy’s Strategic Integrated Marketing Report. According to CEO Mike Kolbrener, the firm is currently working on a suite of identity materials, an interactive capabilities brochure, and a multi-functional template. Future projects include revamping SiteHawk’s Web site.

Kolbrener, Inc., a marketing and branding consultancy specializing in fast-growth technology companies, has promoted George Potts to Vice President – Marketing.

In an increasingly fragmented messaging marketplace, sometimes making the biggest splash requires a customized mobile marketing solution that rolls with the terrain, no matter where those marketing efforts take you. That’s the specialty of EventPro Inc., an Indianapolis based mobile marketing and event management company specializing in the creation, customization and deployment of unique mobile marketing vehicles like vans, trailers and signature busses.

Roxanne Joffe, President of CAP Creative, announced today that Dorothy L. Carlin has been chosen to be Director of Market Development for the Sarasota-based firm. Carlin, who worked for the past five years as a Senior Account Executive at Clarke Advertising, another Sarasota Advertising Agency, brings experience to CAP that includes a Journalism Degree from Drake University (Des Moines) and a St. Louis division of the world-renowned Advertising Agency, J. Walter Thompson. At JWT, she worked on the BJC Health System and Tenet Healthcare accounts as well as account supervision, national media planning and communication strategy for Edward Jones.

Since the launch of MarketingCrossing (www.marketingcrossing.com) on Tuesday and AdvertisingCrossing (www.advertisingcrossing.com) in March, thousands of outstanding advertising and marketing positions at leading U.S. employers, including many Fortune 500 companies, have been made accessible to countless job seekers online.

The industry changing success of ingage’s proprietrary technology has been featured in the national trade publication 1to1Magazine and awarded the coveted Davey Award – recognized as the “Oscar” of the direct marketing industry.

Darren Allen-Dunn announced today that the much-speculated Darren Allen-Dunn Lifestyle would launch in the fall of 2007.